Marketing - Beijos

In today's business world, marketing is crucial for success. Learn how marketing can drive growth, increase brand recognition, and foster customer loyalty, essential tools for developing and maintaining your business!

Overview

Marketing is indispensable for connecting products and services with the right audience. Companies that succeed in the long term have strong marketing foundations, and entrepreneurs who prioritize marketing can create a sustainable business model that adapts to changing market dynamics.

At Beijos, we believe that knowing marketing can empower professionals as they can position their products or services effectively in the market. It involves highlighting unique features, benefits, and value propositions that differentiate their offerings from those of competitors.

Guided by an experienced Master, this course explores market research, segmentation, digital marketing, branding, and advertising. Through this program, you receive insights to identify your target audience’s needs and preferences to be informed about changing market trends and competitive landscapes.

Last but not least, apprentices will understand the role that Marketing plays in generating sales and revenue. Professionals capable of crafting compelling marketing campaigns and promotions have a greater chance of generating customer interest and increasing sales.

Course content:

Importance of Marketing in business success;
Market Research and Consumer Behaviour;
Crafting Value Propositions;
Developing Marketing Strategies;
Brand positioning;
Product and Pricing Strategies;
The five-step marketing processes: Analysis, Planning, Implementation, Control,
and Evaluation;
Integrated Marketing Communication (IMC);
Branding and Marketing Campaigns;
Measuring and Analyzing Marketing Performance;
Building Customer Relationships and Retention;

Who’s it for:

This course is ideal for beauty professionals, entrepreneurs, and anyone seeking to
enhance their Marketing knowledge.

Additional Information:

This intensive training course lasts 7 hours and is open to learners at least 18 years old at the beginning of the program. Upon completion and approval, apprentices will receive a certificate of participation for the Marketing training course. Each class will have a maximum of 10 apprentices and will be taught by experienced professionals in this field. All Masters are from our affiliate, Depil Brazil.