Product Knowledge

Product knowledge is a cornerstone of success in the beauty industry. It qualifies beauty professionals to provide exceptional service, build customer trust, and stay ahead in the competitive market. Join us to be aware of the benefits of having in-depth knowledge of Beauty products!

Overview

When it comes to advancing our careers, knowledge reigns supreme. As beauty professionals, it is essential to comprehend the features and functions of the products we use, as they directly affect the satisfaction of our clients. The products play a significant role in the quality of services, because people have different needs and desires when they come to a beauty procedure.

This course underlines the importance of product knowledge in sales and customer service. It is fundamental to be aware of the products and services we offer related to it, including benefits, the formula, and unique selling points, to build trust and facilitate communication with customers. With a solid grasp of the products, beauty professionals, sellers, and customer support representatives can confidently engage with clients, addressing their inquiries and concerns while providing specialized solutions.

With a vast product knowledge, professionals can also recommend and elucidate the advantages of different products to customers, boosting confidence in the professional’s expertise and building stronger client relationships.

Course content:

Importance of product knowledge in sales and customer service;
Understanding the products;
Target Market and Customer Needs;
Effective communication and Sales techniques;
Handling Product-related Questions;
Identifying upselling and Cross-Selling opportunities;
Knowing the consumer experience;
Marketing strategies

Who’s it for:

This course is ideal for beauty professionals, salon or spa managers, entrepreneurs in the beauty industry, and anyone seeking to enhance their knowledge within the products in the beauty sector.

Additional Information:

This intensive training course lasts 7 hours and is open to learners at least 18 years old at the beginning of the program. Upon completion and approval, apprentices will receive a certificate of participation for the Product Knowledge intensive training course. Each class will have a maximum of 10 apprentices and will be taught by experienced professionals in this field. All Masters are from our affiliate, Depil Brazil.